· By Maria Alejandra Villarreal
How My Obsession with Chocolate Became My Life’s Work
I’ve been obsessed with chocolate for as long as I can remember.
When I was a kid, chocolate was literally my favorite thing in the world. I could eat it every day, and honestly… I did. But then I grew up and I realized something. As much as I loved chocolate, eating that much of it was not exactly doing me any favors.
So I decided to be “healthier” and switched to dark chocolate.
I bought the ones everyone said were the best. You know the type. Big brands, 85% cacao, the kind of chocolate that makes you feel fancy just for eating it. But the truth is… it tasted horrible. It was bitter, dry, and it didn’t even feel like chocolate. Every bite was a struggle, but I kept forcing myself because I thought that was just what adult chocolate was supposed to be like.
Then one day, everything changed.
I was in a small store in Cali, my hometown, just walking around, when I saw a chocolate bar from a brand I had never heard of before. It was called Manifesto. It was 75% cacao, single origin, and made in Colombia.
I took one bite and I was like… wait. What is this?
It was dark, but not bitter. It was rich, but not heavy. It tasted like real chocolate, not like something you have to “learn” to enjoy.
And I remember thinking: Okay. I need to learn everything about this.
That moment sent me into a full chocolate rabbit hole. I started researching cacao, how chocolate is actually made, and what separates good chocolate from the kind we all grew up eating.
And that’s when I discovered something that honestly blew my mind.
Colombia has some of the best cacao in the world. Like, truly world-class. But most people don’t even know that. We were sitting on gold, and still, the chocolate we had access to was mostly mass-produced international brands that didn’t even compare.
That’s when I knew I had to do something about it.
So I did something kind of crazy.
I dropped out of college and moved to Italy to learn how to make real chocolate. I studied everything. Bean-to-bar, fermentation, roasting, conching, all the details that turn cacao into something actually amazing.
When I came back, I wasn’t just a girl who loved chocolate.
I was a chocolatier.
And that’s how Karü Chocolates was born.
I didn’t want to just sell chocolate. I wanted to create the kind of chocolate that makes people fall in love with cacao the way I did that day in Cali. I wanted people to stop thinking chocolate is just sugar, and start realizing how deep, special, and beautiful cacao really is.
This blog, Chocolate With Maria, is where I share everything I’ve learned (and everything I’m still learning). From how chocolate is made, to the insane flavors Colombia has to offer, to the stories behind the farmers who grow it.
So if you’re here, welcome.
You’re officially coming with me on a chocolate adventure 🍫✨