Pacific Dark
Cacao from Tumaco with walnut, almond and deep chocolate notes. A balanced high-cacao starting point.
For most people, around 20–30 grams of 70%+ dark chocolate per day (roughly two to three squares, depending on how the bar is portioned) is the amount most consistently linked to dark chocolate's benefits without tipping into excess sugar and calories. Some guidance stretches that range up to 40–50g, but starting smaller and seeing how you feel is the more sensible default.
That range assumes chocolate that's at least 70% cacao. The lower the cacao percentage, the more sugar and milk solids are filling the rest of the bar, which means a "serving" of 50% dark chocolate is bringing you a lot more sugar and a lot fewer flavanols than the same weight of an 85% bar.
The flavanols are where most of dark chocolate's benefits come from in the first place, which we cover in full in Dark Chocolate Benefits, What the Science Actually Says.
A flat gram number only tells half the story. The cacao percentage, sugar content and processing of the chocolate determine what those grams actually contain.
Two to three squares of a high-cacao, minimally processed bar is a meaningfully different food than two to three squares of a sweetened, heavily processed one, even if the label on both says "dark chocolate."
Three Karü cacao levels to compare — swipe horizontally.
Cacao from Tumaco with walnut, almond and deep chocolate notes. A balanced high-cacao starting point.
Strong cacao with pronounced roasted hazelnut notes and subtle sweetness.
100% cacao from Tumaco. No added sugar or additives. The most intense option in the range.
A few signals that you've moved from "a daily treat" into "more than your body wants."
Dark chocolate is calorie-dense. A 70%+ bar typically runs around 160–180 calories in a 30g serving, which adds up quickly past a couple of squares.
Cacao naturally contains caffeine and theobromine, both mild stimulants. The amounts are small compared to coffee, but if you're sensitive to stimulants or eating chocolate late at night, it's worth noticing.
You're reaching for sweeter, lower-cacao bars because they're easier to eat more of. That's usually a sign the sugar is doing the driving, not the cacao.
Uncommon at normal portions, but worth paying attention to if you're eating considerably more than a couple of squares at a time.
None of this means dark chocolate needs to be treated with suspicion. It means treating it the way it's designed to be eaten: slowly and in small amounts, savoured rather than snacked.
The "by the square" framing isn't just a health tip; it's genuinely how high-cacao dark chocolate is meant to be enjoyed. Because flavour (and flavanol concentration) is more intense at higher percentages, a little goes further than you'd expect.
Slow chocolate down
A few squares of Jungle Dark 85% after dinner, eaten slowly enough to actually taste it, tends to feel more satisfying than rushing through a bigger amount of something sweeter.
That's part of why we'd rather make a bar you savour over several sittings than one designed to be finished in one.
Deep cacao, roasted hazelnut and subtle panela sweetness.
Discover Jungle Dark →For most people, yes. A small daily amount (around 20–30g of 70%+ cacao chocolate) fits comfortably within how the research on dark chocolate's benefits has generally been framed. Daily doesn't mean unlimited; it means a consistent small portion rather than an occasional large one.
Most standard bars divide into squares of roughly 8–10g each, which puts a daily amount of around 20–30g at roughly two to three squares. Bar sizes vary by brand, so check your specific bar's portioning if you want an exact count.
A typical serving contains a modest amount of caffeine (far less than a cup of coffee) alongside theobromine, a related but milder stimulant. If you're sensitive to either, it's worth eating dark chocolate earlier in the day rather than right before bed.
No. The benefits are associated with moderate, consistent intake, not large amounts. More chocolate also means more calories and, except for 100% cacao chocolate, potentially more sugar, so portion still matters.
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